Client
Public Health Wales
Project
How Are You Doing Campaign
Deliverables
Campaign branding
Illustration
TV ad storyboarding
Website graphics
Social media
Digital and press ads
Animation by 25 Frames Design
Voice over by Caitlin Richards
This campaign for Public Health Wales focuses on looking after people’s physical, mental and social wellbeing during the Covid-19 pandemic lockdown period.
When the 2020 lockdown began I was feeling very helpless, but I wanted to do something practical to help people if I could. So when Public Health Wales asked me to do the design work for this campaign I was thrilled to be able to contribute, especially as it was directly about looking after the people's wellbeing, so this was a very meaningful project to me.
The project naturally had a very urgent, tight deadline due to its unexpected nature, so the whole campaign was designed and implemented very quickly. The PHW team and I had to adhere to new restrictions and remote working, so illustration and animation were a good option since we wouldn’t be able to do any video or photo shoots. It was important to keep the overall campaign positive and upbeat, so as not to further distress people who were already very worried or dealing with upsetting circumstances.
The colour palette was inspired by the rainbows dedicated to the NHS, which were appearing in windows across the country.
See Public Health Wales for advice and resources about staying well.
